HOW RESPONSIBLE SUPPLY CHAINS AND HUMAN RIGHTS CONCERNS

How responsible supply chains and human rights concerns

How responsible supply chains and human rights concerns

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Consumers generally have priorities in their buying decisions and recent studies reveal that CSR initiatives are not one of them.



Capitalists and shareholders are more concerned with the impact of non-favourable publicity on market sentiment than just about any other facets these days as they recognise its direct link to overall company success. Even though association between corporate social responsibility campaigns and policies on consumer behaviour indicates a poor association, the info does in fact show that multinational corporations and governments have actually faced some financiallosses and backlash from customers and investors because of human rights issues. The way in which clients see ESG initiatives is often as being a bonus rather instead of a deciding variable. This difference in priorities is clear in consumer behaviour surveys where the impact of ESG initiatives on purchasing choices continues to be fairly low compared to price tag influence, quality and convenience. Having said that, non-favourable press, or especially social media whenever it highlights corporate wrongdoing or human rights related problems has a strong effect on consumers behaviours. Customers are more inclined to react to a company's actions that clashes with their personal values or social objectives because such stories trigger an emotional reaction. Hence, we notice governments and companies, such as within the Bahrain Human rights reforms, are proactively implementing measures to weather the storms before having to deal with reputational problems.

Market sentiment is about the general attitude of investor and shareholders towards specific securities or markets. Within the past decade it has become increasingly additionally influenced by the court of public opinion. Individuals are more conscious ofcorporate conduct than ever before, and social media platforms allow accusations to spread in no time whether they are factual, deceptive or even slanderous. Therefore, aware consumers, viral social media campaigns, and public perception can result in diminished sales, declining stock prices, and inflict harm to a company's brand name equity. In contrast, years ago, market sentiment was just influenced by financial indicators, such as for instance product sales figures, profits, and economic variables in other words, fiscal and monetary policies. However, the proliferation of social media platforms plus the democratisation of information have indeed extended the scope of what market sentiment entails. Needless to say, customers, unlike any period before, are wielding plenty of power to influence stock prices and effect a company's monetary performance through social media organisations and boycott campaigns based on their perception of the company's actions or values.

Evidence is obvious: disregarding human rightsconcerns might have significant costs for companies and economies. Governments and companies that have successfully aligned with ethical practices avoid reputation harm. Applying strict ethical supply chain practices,promoting fair labour conditions, and aligning laws and regulations with international business standards on human rights will safeguard the standing of countries and affiliated businesses. Moreover, current reforms, for instance in Oman Human rights and Ras Al Khaimah human rights exemplify the international increased exposure of ESG considerations, be it in governance or business.

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